Sophia Neophitou’s project selection - 10 Magazine brief
Sophia Neophitou, Editor-in-Chief of 10 Magazine and Victoria’s Secret fashion show’s Creative Director, set a brief for photographers enrolled on Photography: Mastered. These were her picks.
The founder of the British biannual set the photographers the challenge of researching and following their own inspiration to create a set of images to feature in the magazine.
This open-ended and simple brief was designed to help the photographers think deeper about how and where they draw inspiration from, and how they translate that first into simple images, and then into a strong set of editorial photographs.
The standard was almost universally high, with striking images resulting from the deep research and process-driven approach.