Mastered and i-D find the future of makeup

Graham Rounthwaite, creative director of i-D, set a MUA brief for The Beautiful Issue celebrating “Youth Now”.

The MUAs had to imagine an on-set editorial situation with photographer Dan Jackson and i-D’s Fashion Director Alastair McKimm, where the theme of the shoot was “Youth Now”; a six page story celebrating young people in 2015, celebrating personalities and diversity.

The concept mixed street wear with high end fashion, shot in simple portrait “straight up” style in a studio setting.

The MUAs had to think carefully about how the makeup will enhance the story concept, how they can adapt to different skin tones and personalities and let each model’s uniqueness shine through while ensuring that each image will still sit together as a story.


Isobel Claire

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Isabella Schimid

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Alena Moiseeva

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Mariska Virginia van Kasbergen

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